Flight Check

An outside perspective on where your taproom is, and where it could go.

A fresh set of eyes. A sharper brewery. More people through the door.

Beer Flight Masters Brewery Flight Check is a practical marketing and guest-experience assessment designed to identify the things that may be holding your taproom back, and give you a prioritized plan for fixing them.

We look at your taproom the way a new customer does.

From Google to Instagram, taproom experience to beer menus, we examine the entire journey from “I found you” → “I visited” → “I came back.”


Flight Check

Pre-Flight: Initial brewery assessment

We learn about your taproom, your customers, your goals, and what's currently frustrating you. We examine how your brand appears to someone searching for beer nearby. We'll look at how your products are communicated to customers.

Flight Plan

We experience your business as a customer would: online and, when appropriate, in person. We examine your digital presence, marketing, branding, taproom experience, and customer journey.

Crew

We separate the urgent from the important and identify the opportunities with the greatest potential impact. You receive your Flight Check Report and 30/60/90-day action plan. And we'll identify content you can create without spending your entire day creating content.

Takeoff

Launch campaigns, new branding, events, etc. Address issues that may be actively costing you customers. Identify opportunities that could meaningfully improve visibility, experience, or sales. Lean into things you're already doing well that deserve more attention.


Flight Log: Ongoing Metrics & Progress

We track key metrics, what’s working, identify opportunities, and measure your brand’s progress over time. Through regular check-ins and meaningful performance metrics, we help you stay on course, make smarter decisions, and keep you moving forward.

Course Correction : Implementation Support

If you want help implementing the recommendations, we'll connect you with the right specialists from our network.

Who is this for?

Independent breweries, brewpubs, taprooms, cideries, and beer-focused businesses that want an outside perspective.

It's particularly useful if:

  • You're opening a new brewery

  • Your taproom traffic has slowed

  • You're entering a new market

  • You've recently rebranded

  • Your website needs attention

  • Your social media feels stagnant

  • You've never really developed a marketing strategy

  • Your team is stretched too thin

  • Or you simply want to know:

"What are we missing?"

YOUR TAPROOM DOESN'T NEED MORE NOISE.

It needs clarity.

A better customer journey.

A stronger story.

A more visible presence.

And a marketing plan that makes sense for you, your market, and your budget.

LET'S SEE WHAT COULD BE BETTER.


Is your brewery ready for takeoff?

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.